Elevate your Lash and Brow Game with ELAN Professional Line

A renowned brand created by professional brow and lash artists for beauty industry experts. ÉLAN is the first and exclusive brand for professional brow and make-up artists, which has been setting the "brow industry" trends since 2015.

When aiming to master lash and brow enhancements, ELAN is a trusted name in the beauty industry. Renowned for its dedication to quality and cutting-edge products, the ELAN Professional Line offers an expansive range of items designed to meet the high standards of today's beauty experts. Whether focusing on lash lifts or brow lamination, ELAN provides professionals with the tools needed to deliver exceptional outcomes for their clients.

With its extensive product lineup, ELAN addresses the varying needs of both novice and experienced beauty professionals. ELAN's commitment to quality is evident in every product, from their lash lift solutions, which offer lasting results without compromising lash health, to their brow lamination kits that help create perfectly shaped and defined brows. Each product is formulated to provide reliable performance, making it easier for professionals to achieve stunning looks for their clients.

In addition to product quality, ELAN places a strong emphasis on innovation. The brand consistently updates its formulas and techniques to align with the latest advancements in beauty science. This forward-thinking approach ensures that beauty professionals can trust ELAN to keep them equipped with the best tools and products available.

With its comprehensive range of lash and brow products, ELAN makes it possible for beauty professionals to deliver outstanding results. The brand's dedication to excellence and innovation sets it apart, making it a preferred choice for those committed to providing top-tier beauty services.

ELAN Co-Founders

The co-founders of the brand, sisters Olena Kurchyna and Anna Kravchenko, are beauty experts with over 30 years of combined experience in the beauty industry. They are the owners of the “Ruky-Nozhytsi” beauty salon chain, the “Ruky-Nozhytsi” center of specialized training of the Beauty Salon Business Academy, the first Brow Bar in Ukraine, and the ÉLAN Lash & Brow Beauty Lounge in Dubai.

In 2022, Anna and Olena built the ÉLAN KIMYA factory in Antalya, Turkey, where they produce their own brands in addition to private labels:

• Professional cosmetics brand ÉLAN
• Innovative hair care brand LAvHAIR
• disAL brand of disinfectants

The UNIVERSE BEAUTY SHOW, the largest international championship for beauty professionals founded by the sisters, has become an annual tradition, with representatives from more than 30 countries participating.

The company's clients are professional brow and make-up artists on all continents. We have official distributors in 40 countries around the world.

Range of Products for Lashes and Brows

ELAN's range of products for lashes and brows addresses every need a beauty professional might have. Their lash lift solutions stand out for delivering results that last without compromising the health of natural lashes. These products cater to various styles, from subtle lifts to more dramatic enhancements, allowing professionals to meet diverse client preferences.

For brow care, ELAN's lamination kits are designed to create well-defined and sculpted brows. Each product ensures that every brow strand is precisely placed, achieving the polished look that clients desire. ELAN's formulations are created to provide consistent performance, making them reliable choices for both new and seasoned professionals.

What sets ELAN apart is the thoughtful design behind each product, focusing on ease of use and effectiveness. The comprehensive range of products includes everything needed for successful lash lifts and brow laminations, ensuring that every treatment is both smooth and efficient.

They also offer products that complement the professional services such as makeup brushes, brow and concealer pencils, eyebrow tools, as well as aftercare home serums.

By offering such a wide array of high-quality lash and brow products, ELAN empowers beauty professionals to expand their service offerings and enhance their clients' natural beauty. The dedication to quality and innovation in their product line ensures that professionals have access to the best tools available, helping them achieve exceptional results every time.

Shop ELAN Collection here.

Excellence and Innovation

ELAN's dedication to excellence and innovation sets it apart in the beauty industry. The brand uses only the highest quality materials, ensuring that each product is safe and effective. ELAN’s formulas are meticulously crafted to offer superior performance, enabling beauty professionals to deliver remarkable results with every application. The commitment to innovation is evident in how ELAN continuously refines its techniques and ingredients. By staying on the cutting edge of beauty science, ELAN ensures its products are always at the forefront of industry advancements.

ELAN’s range of lash and brow products exemplifies this commitment to innovation. Their lash lift solutions are engineered to provide lasting results without harming the natural lashes, while their brow lamination kits offer precision and durability. These products are formulated to work harmoniously, making it easier for professionals to achieve the desired look for their clients.

The brand's forward-thinking approach extends beyond product development to include comprehensive training and resources. ELAN equips professionals with the latest knowledge and skills needed to excel in their craft, from online trainings to Electronic books such as the Elan Brow Book offered in different languages. This holistic approach ensures that beauty experts can trust ELAN not only for its top-tier products but also for the educational support that helps them stay ahead in a competitive industry.

Many products feature high tech formulas where some contain patented ingredients such as FiberHance that provides hairs with elasticity, Heliogenal that protects natural and tinted hairs from fading, and MULTIVIT SHUTTLE, a unique active ingredient delivery system, providing the eyebrow and eyelash hairs with deep nourishment and moisture.

By integrating high-quality educational materials, and innovative formulas, , ELAN empowers beauty professionals to push the boundaries of their work, delivering stunning, natural-looking results for their clients.

NOTABLE INNOVATIONS

Smart Brow Tinting System - Up to 14 day skin staining

ELAN's innovative Smart Brow Tinting System technology sets a new standard in the beauty industry. This advanced solution offers an impressive 14-day maximum skin stain retention, ensuring your clients enjoy long-lasting, beautifully tinted brows.

The Smart System boasts unique capabilities that make it exceptional to other brow tints on the market. It features the first ever brow tint with a neutral pH, thereby protecting the hairs from damage and preventing skin dryness. The system does not contain ammonia or ethanolamine, protects against UV rays, and produces high tinting speed and long lasting colour.

Skin sensitivities and allergic reactions can be a major deterrent from enjoying a tinting experience, yet the multifunctional alkalizing agent in the Elan Smart Brow Tinting System can substantially reduce the percentage of oxidative hair colorants, thereby significantly lowering the risk of a potential allergic reaction. This agent provides an immediate chemical reaction, acting as the oxidation process accelerator and allowing the eyebrow tint to appear instantly on the skin and the hairs. This will also allow correction of the shape before the tinting procedure is completed. By learning the correct mixology you can fully customize and create all shades and tones desired.

The Deep Brow Tints were created to be used with the Elan Colour Booster which is available in Indigo and Orange. With the added colour booster you can achieve more shades and it is a must have to achieve the darkest, most intensive eyebrow and eyelash colors. You can create 50 shades of brown with just 4 products! A revolutionary advancement in tinting technology.

ELAN's eyebrow tint technology not only enhances the visual appeal of brows but also boosts the confidence of beauty professionals by providing reliable, high-quality results. This cutting-edge solution is a testament to ELAN's commitment to innovation and excellence, ensuring that beauty experts have access to the best tools for their craft.

Dual Lash Lift & Brow Lamination Systems - KeraVeg & Supersonic

KeraVEG System

The keraveg Lash Lift & Brow Lamination System offers 40% hair densification. This innovation is a fully vegan keratin infused system that is enriched with vegan protein at every step to restore hair structure and prevent dehydration under chemical processing.

This groundbreaking vegan formulation is a game changer for lamination procedures. Not only does it have the ability to lift eyelashes quickly, but the entire procedure outperforms other systems due to the new alkalizer. Step 2 can also be mixed with the KeraTint Lash Tint for unparalleled, high performance efficiency.

Supersonic Eyelash & Eyebrow Flexing System

The SUPERSONIC Brow and Lash System by ELAN is a unique flexing 3 STEP SYSTEM that allows you to perform both lash lifts and brow lamination procedures. This innovative system contains nourishing ingredients to prevent dehydration of the hairs, while producing quick processing times compared to usual lash and brow systems.

A unique feature that is different from traditional lamination systems is that tinting must always be performed after the application of step 3. This method may be unusual, but the theory behind Elan’s Supersonic Protocol is that by completing the full lamination before tinting, it allows the hair to better absorb all the care ingredients. Ensuring that the lash and brow hairs are in their healthiest, optimal state before applying tint— a process involving additional chemicals, will result to healthier and more resilient hair.

The unique nanosystem of Supersonic ensures a deeper penetration of moisturizing ingredients and vitamins into the lower layers of the skin and hair to strengthen and restore natural functions. As you can see, each step is infused with a care complex that work in harmony to provide maximum protection and preparation before tint application.

Reviews and Success Stories from Customers

ELAN has received glowing reviews from beauty professionals globally, who frequently highlight the brand's user-friendly and effective products. One professional noted that ELAN's lash lift solutions transformed their services, allowing them to achieve stunning, long-lasting results that clients adore. Another praised the brow lamination kits for their ability to create beautifully sculpted brows with ease and precision.

In various testimonials, users emphasized how ELAN's innovative formulas and fast processing lamination systems have streamlined their workflows. This efficiency has not only improved the quality of the treatments they provide but also enhanced their overall productivity. The consistent performance of ELAN's products has been a game-changer for many, enabling them to maintain high standards and meet diverse client needs effortlessly.

These success stories and positive reviews underscore the impact ELAN has had on beauty professionals' work, showcasing the brand's commitment to excellence and innovation.